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Road Shimano Europe acquires Lazer Sport

Discussion in 'Cycling Department Forum' started by Günthar, Jul 1, 2016.

  1. Günthar

    Günthar Active Member

    28
    42
    Shimano Europe has agreed to acquire Lazer Sport NV, the Belgian helmet brand.

    "Lazer headwear complements Shimano's own clothing, footwear and eyewear products, as well as Pearl Izumi clothing, also owned by Shimano, to bring a complete top-to-toe line up for on the bike use," Shimano Europe said.

    "By combining Shimano's customer base with our unique patents, technologies and products, the Shimano group will be well positioned to equip road, MTB, urban and leisure bike riders with a full mix of innovative components and accessories."
     
    Bram likes this.

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